Workshops: Behind the processes used when refreshing one of designs most respected businesses
Earlier this year GF Smith released their new brand identity and it was immediately met with a mixture of emotions leading us to reach out to the team at Templo. We believe in exploring te processes of a project before passing judgement so when Pali Palavathanan agreed to provide context we knew it was going to be one of our strongest workshops to date.
Templo ©
Responding to the fallout
Whenever a high–profile project is released or a much–loved brand is refreshed there is usually a level of resistance because people find comfort with what they know. If the safety of what’s familiar is replaced or removed then the emotional response is traditionally irrational leading to a flurry of thoughts that lie in the loss of what was once there.
Earlier this year we saw this play–out online when GF Smith released their latest identity, one that moved towards a stronger use of motion and digital design. Social media was flooded with a vitriolic narrative that lent towards individual assets instead of the brands vision including their new logo which was naively referred to as a cheap replica of the Paul Smith smiley.
Sadly the criticism didn’t stop there but for those with broad shoulders it’s nothing new. A modern fad that’s now commonplace amongst design communities and all the motivation we need to provide context to the work that continues to push creativity forward.
Templo ©
Templo ©
If the safety of what’s familiar is replaced or removed then the emotional response is traditionally irrational leading to a flurry of thoughts that lie in the loss of what was once there.
Templo ©
Templo ©
Where every creative journey begins
Eight weeks or so later we are live with Pali Palavathanan, the founder and creative director at Templo, the agency tasked with re-imagining GF Smith’s future and although we are hear to add context to the project our aim is to celebrate the people that make incredible work real. The teams, collaborators, brands and suppliers responsible. A part of the process that is easy to overlook.
Pali kicks–off with a brief introduction about his agency before entering in to a series of slides that don’t simply explore the reason behind each decision. Instead he adds weight to the reason why their work exists, his personal story and the heritage that drives so much of their output. A captivating and at times heartbreaking tale of personal development, one we cannot help but admire and respect.
Each layer shines light on details including the need to evolve the names used for paper colours to reflect the brands desire to attract new users and the importance of making their iconic sample book a usable piece of marketing that takes them from being a stale British icon to worldwide leader.
Templo ©
Templo ©
A captivating and at times heartbreaking tale of personal development, one we cannot help but admire and respect.
Templo ©
Templo ©
Subscribe annually from £6.50 per month
If you enjoy our resources it is possible to subscribe annually for just £6.50 a month giving you instant access to all our workshop presentations. We currently have over 50 recordings available and with new content being created regularly you will have a continual library of inspiring insight shared during your membership.
As a member we also provide our community with free tickets to our live conversations allowing you to watch in real–time plus discounted tickets to our in–person experiences that currently take place in cities around the world. We are also exploring new methods to provide our users with additional value and exclusive insight.
Simply follow the secure payment process to join and enjoy workshop presentations from leading teams including Jaiku, Opening Line and UnitedUs.
Follow us
