Finding clients as a freelance designer and small agency owner: Part Three
Chris Sanders entered design without any formal education but went on to hold most major roles and he now leads the Right Aligned Academy. In this series of quick reads he will be sharing insight about his experiences to support our community.
Introduction
Finding clients is like having sex. If you put the needs of those you want to impress first the more you will be rewarded in future.
Almost all designers focus on themselves by creating portfolios and pitches that make them look like the hero instead of understanding what turns a potential customer on.
Challenge
During my early freelance career the schedule was dry and when I did score it was over far too fast.
It took me a long time to understand that my role was to satisfy clients instead of myself. A series of slow movements made to secure their trust in order to develop a long–term relationship.
Solution
Understanding that your needs come second is an ever so powerful mindset. On a personal level this provided me with the foundation to secure bigger, longer and more valuable projects.
People that had previously been way out of my league soon became clients and this was the catalyst needed to unlock my creative celibacy.
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