Inside Design: with brand strategy and design specialist Svetlana Graudt
Design education is no longer fit for purpose. People aren’t being prepared for professional life and businesses are in desperate need of better candidates. A radical alternative has never been needed more. Our mission is to build a platform that bridges the gap by working in collaboration with best–in–class companies to power the change that’s needed.
In conversation with Svetlana Graudt
In conversation with Svetlana Graudt
Svetlana's career has been as diverse and it has been multicultural. Moscow-born, Svetlana moved to the UK to complete a Masters in international journalism before entering the world of brand comms and design. Now living in Iceland, she gives businesses meaningful and effective brand and communications strategies so they can grow.
From Nestlé and Nivea to the country of New Zealand, Svetlana's named products for the Russian market, helped B2B campaigns land, and made vulvas sing. A writer at heart but a firm believer in solid strategy, she recently launched her own brand therapy practice, Raketta.
visit: http://raketta.studio/
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