Your portfolio is the first, and sometimes only, impression an employer has of you before deciding whether to reply. Get it wrong, and even strong work goes unnoticed. Here's what actually matters when you're putting one together.

Depending on personal commitments and professional ambition you will probably find yourself working in a studio, going in-house or finding freedom as a freelancer. We have used our lived-experiences to explore the options to help you understand what they mean.