Brand Identity Design: Tripadvisor by Koto

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Tripadvisor is one of the biggest travel websites and in 2025 they asked Koto to lift their brand identity. During this presentation the creative director of their NYC studio, Arthur Foliard, shares how they approached the brief focusing on the experiences of everyday users.

Presentation lengths vary but on average they usually last between 30–40 minutes. To download simply add this product to your basket and follow our secure ordering process. When your order is confirmed you will receive a download link giving you instant access.

For access to all resources exploring disciplines including brand, strategy, motion, language and much more subscribe today!

Tripadvisor is one of the biggest travel websites and in 2025 they asked Koto to lift their brand identity. During this presentation the creative director of their NYC studio, Arthur Foliard, shares how they approached the brief focusing on the experiences of everyday users.

Presentation lengths vary but on average they usually last between 30–40 minutes. To download simply add this product to your basket and follow our secure ordering process. When your order is confirmed you will receive a download link giving you instant access.

For access to all resources exploring disciplines including brand, strategy, motion, language and much more subscribe today!