Friday 10th July
12:30pm – 5:30pm
London
We think that the design industry requires people to be more skilled than ever before and traditional educators are finding it hard to remain relevant. We want to address this by creating a collection of lessons that are led by guest lecturers who specialise in diverse disciplines. It is now time to provide opportunities for professionals to find the knowledge needed for a successful future.
Guest Lecturer
Eleni Beveratou is the creative director at Dalton Maag. She holds a BA and MA in communication design from the Vakalo Art & Design College, and an MA in Typeface Design from the University of Reading. During her time at Dalton Maag, Eleni has been involved in the design of typefaces for brands including Airbnb, Oracle, Aston Martin, and Wendy's. She has a particular interest in the science of reading, and its impact on type design. Her findings have been featured in Digital Fonts and Reading by World Scientific.
Dalton Maag
Dalton Maag is a typeface design studio that works alongside designers and brand specialists to help clients find their best typographic expression including logotype refinement, font licensing and the creation of custom font suites. Behind Dalton Maag is an international team of 40 type designers, font developers, creative directors, software engineers and support staff: www.daltonmaag.com
Lesson Outline
This workshop will include both practical and theoretical elements, across four parts addressing the key topics of expression and emotions, size, usage, and language.
1: The impact of emotions on type and basic letter drawing principles.
2: The relevance of size when designing type and the adaptations needed for each intended use.
3: How typographic expression can be translated to other writing systems to ensure consistency when communicating with global audiences.
4: How to discern if a typeface is suitable for large (display) or small (text) size use, and the design features required for different formats.
How long is this workshop?
All of our workshops are built around a half–day programme that's shaped by our guest lecturer. Arrival will be from 12:30pm and the learning will begin from 1pm. You will have chance to build your network after before finishing at 5:30pm.
Additional benefits
• 12 month subscription to our digital resources
• 50% off Process Events tickets
• Verified certificate for your portfolio and CV
• Refillable tea and coffee
• Opportunities to build your network
If you would like to join this workshop add it to your bag and proceed to our secure checkout process. Once payment is approved information including tickets and agenda will be provided via your email address.
Friday 10th July
12:30pm – 5:30pm
London
We think that the design industry requires people to be more skilled than ever before and traditional educators are finding it hard to remain relevant. We want to address this by creating a collection of lessons that are led by guest lecturers who specialise in diverse disciplines. It is now time to provide opportunities for professionals to find the knowledge needed for a successful future.
Guest Lecturer
Eleni Beveratou is the creative director at Dalton Maag. She holds a BA and MA in communication design from the Vakalo Art & Design College, and an MA in Typeface Design from the University of Reading. During her time at Dalton Maag, Eleni has been involved in the design of typefaces for brands including Airbnb, Oracle, Aston Martin, and Wendy's. She has a particular interest in the science of reading, and its impact on type design. Her findings have been featured in Digital Fonts and Reading by World Scientific.
Dalton Maag
Dalton Maag is a typeface design studio that works alongside designers and brand specialists to help clients find their best typographic expression including logotype refinement, font licensing and the creation of custom font suites. Behind Dalton Maag is an international team of 40 type designers, font developers, creative directors, software engineers and support staff: www.daltonmaag.com
Lesson Outline
This workshop will include both practical and theoretical elements, across four parts addressing the key topics of expression and emotions, size, usage, and language.
1: The impact of emotions on type and basic letter drawing principles.
2: The relevance of size when designing type and the adaptations needed for each intended use.
3: How typographic expression can be translated to other writing systems to ensure consistency when communicating with global audiences.
4: How to discern if a typeface is suitable for large (display) or small (text) size use, and the design features required for different formats.
How long is this workshop?
All of our workshops are built around a half–day programme that's shaped by our guest lecturer. Arrival will be from 12:30pm and the learning will begin from 1pm. You will have chance to build your network after before finishing at 5:30pm.
Additional benefits
• 12 month subscription to our digital resources
• 50% off Process Events tickets
• Verified certificate for your portfolio and CV
• Refillable tea and coffee
• Opportunities to build your network
If you would like to join this workshop add it to your bag and proceed to our secure checkout process. Once payment is approved information including tickets and agenda will be provided via your email address.
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