The Advertising Concept Book
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns.
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The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns.
––––
The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns.
––––
The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
