A History of Advertising
Publisher: Taschen
Date: 2008
Binding: Hardcover
Pages: 394
Condition: Used
This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania.
Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign.
You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
Ordering Information
If you would like to order this book click the ‘buy now’ button and follow our secure purchasing process. Once payment is complete we will receive a notification and begin packing your order. We expected to post all items within five working days and all orders will be distributed via Royal Mail. Tracking numbers are available if an item doesn’t arrive.
Book Exchange
Our book exchange contains a mixture of new and used items. Our books are sourced in a variety of ways including community donations and industry partnerships. The cost of items fluctuates depending on how the item was received but every effort is made to make sure books are affordable and accessible. If you have redundant items you’d like to donate or if you are a publisher, author or stockist interested in supporting us contact our team.
Publisher: Taschen
Date: 2008
Binding: Hardcover
Pages: 394
Condition: Used
This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania.
Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign.
You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
Ordering Information
If you would like to order this book click the ‘buy now’ button and follow our secure purchasing process. Once payment is complete we will receive a notification and begin packing your order. We expected to post all items within five working days and all orders will be distributed via Royal Mail. Tracking numbers are available if an item doesn’t arrive.
Book Exchange
Our book exchange contains a mixture of new and used items. Our books are sourced in a variety of ways including community donations and industry partnerships. The cost of items fluctuates depending on how the item was received but every effort is made to make sure books are affordable and accessible. If you have redundant items you’d like to donate or if you are a publisher, author or stockist interested in supporting us contact our team.
Publisher: Taschen
Date: 2008
Binding: Hardcover
Pages: 394
Condition: Used
This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania.
Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign.
You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
Ordering Information
If you would like to order this book click the ‘buy now’ button and follow our secure purchasing process. Once payment is complete we will receive a notification and begin packing your order. We expected to post all items within five working days and all orders will be distributed via Royal Mail. Tracking numbers are available if an item doesn’t arrive.
Book Exchange
Our book exchange contains a mixture of new and used items. Our books are sourced in a variety of ways including community donations and industry partnerships. The cost of items fluctuates depending on how the item was received but every effort is made to make sure books are affordable and accessible. If you have redundant items you’d like to donate or if you are a publisher, author or stockist interested in supporting us contact our team.
