The Brand Handbook
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.
––––
The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.
––––
The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.
––––
The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
