


Creative Advertising
Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
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The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
––––
The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.
Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
––––
The Design Exchange exists to unleash the potential of people irrelevant of their age, ability and background because we believe in making design equal and accessible.
All products donated by our community are distributed free of charge excluding P&P. Delivery costs apply to each item ordered.